Marketing - Marketing Manager

Job Summary

Demonstrated successful experience in developing and implementing marketing programs for multi-use property is highly desirable.

Responsibilities

• Develops promotions and special events to increase revenue
• Implements marketing programs based on analysis
• Conducts long and short-term strategic planning to increase Eagle River Casino & Travel Plaza profitability
• Works with executive management to ensure high quality customer service throughout the company
• Maintains an awareness of local, regional and industry market trends and conducts pertinent market analyses
• Communicates promotions, responsibilities and deadlines to staff and management
• Reports on progress and performance of marketing programs, events and promotions
• Oversees the management of the player database
• Develops and implements successful player's club-based promotions to generate gaming activity and build the loyalty of player database
• Attends outside business community events on a regular basis to build support of Eagle River Casino & Travel Plaza
• Manages the pricing and message strategies in advertising and promotions to achieve high levels of customer satisfaction and profit margins
• Plans, implements and monitors the marketing, bus tour and player development budgets, and makes recommendations for cost containment, improvement and development
• Staffs, schedules, evaluates, trains, develops and monitors subordinate personnel to ensure departmental effectiveness
• Such other job-related duties as may be assigned by instruction from executive management